Sounder SIGN UP FOR FREE

What to Think About When Starting A PERSONAL BRAND

ABOUT THIS EPISODE

The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.

For more business case studies, tactics and insights, make sure to subscribe to my youtube channel (youtube.com/c/scottdclary ).

Tweet Me: https://twitter.com/scottdclary

Welcome to the ten minute MBA. I'm your host, Scott declary. On the ten in Mba I give you tactic strategies, insights lessons that you can use to start, scale, grow or x x Your Business. Today I'm going to walk through some things that you should think about when you're starting to build a personal brand. You can use a personal brand to sell yourself, your own services. You can use a personal brand to evangelize an organization or a company, to sell a product or a piece of hardware or a piece of technology or software. There's many reasons why I am, of course, a firm Beliezer, a believer in personal brands, but I think you should be too. But regardless, if you aren't bought into personal brands, that's maybe a conversation for a different day, but today I'm going to speak to the people that are bought into the concept of personal brands. You've seen personal brands everywhere online. If you're in the business world, perhaps you've even seen people create incredible, powerful brands on Linkedin and you want to know how to start, how to think about what your personal brand should be. That's what...

I'm going to speak about today. Let's get right into it all right. So how do you start a personal brand? You've already bought into the concept. You want to create a memorable a memorable brand for you. For whatever reason it is, that doesn't really matter. You're just Biden to the concept. They get to figure out how to do it. So creating a memorable personal brand is not something that happens overnight. That's the first thing you got to understand, and this is actually probably one of the most important lessons, because this is where a lot of people fall flat. They see somebody's personal brand, they see the years, or rather the culmination of years of hard work and somebody's personal brand. That person is at a level ten. You're starting at a level zero and you're expecting to get to that person's level in a short period of time. It's not going to happen. So personal brand is long term. Think about it like this. What's a brand you can carry with you until the day you die? And maybe you won't, but if you can commit to something for that long, it's going to be super easy and super successful to create something that's going to be successful. That's a...

...lesson for business. That's a lesson for a relationship. That's a left lesson for life, but it's also a lesson for a personal brand. So creating a like a memorable personal brand, will not happen overnight, but the work you put in can help you reach any career goal, any business goal you want, as long as you start today. You know, like they say, the best time to start, too, was yesterday. The second best time to start would be today. So get started. It's never too late. Ever, ever, ever, across any social media channel, it's never too late. Remember, your personal brand is the way people perceive or remember you. You already have a personal brand, even if you've never posted anything on any social media platform, because people have opinions about who you are. By creating content, by speaking about subjects, you control the narrative. You control what your brand is and what it isn't, so that it's not up to someone else's random interpretation of who you are. It could be right,...

...it could be incorrect, could be correct and correct. So you want to control that narrative. You want to put content out it speaks to what you do, what you know about who you are, so that people will be crystal clear on what your brand is. It's what you're known for in all honesty, having a personal brand can open up doors you never even do existed. It can help distinguish you in your career your business. It can help you sell more, it can help you network more and help you get better jobs. It can help you start businesses. It can literally help you do whatever you want. When people know you, people trust you, things happen. So think about Elon Musk. Elon Musk is a personal brand. Elon Musk himself is known as a visionary, as an entrepreneur. He has projects Cyes, Tesla, SPACEX, Starlink. They reflect his visionary personal brand. But more people know what's happening with Elon Musk then the daytoday happenings of Tesla. If you look at a company's social account, Tesla has less followers than Elon Musk. Elon Musk's projects show he stands for pushing the limits of what is currently possible. But it all comes back to Elon. It all comes...

...back to what he's doing. He's he says something on a podcast and testless stock tanks. He says something and people listen. That's the power of a personal brand. So, whether or not you're trying to excel in your career or be known for Your Business. A personal brand can help. Creating a brand shows your values and highlights your strengths. When a prospect is looking up online, your personal brand and give them a snapshot of what you represent. It's a way of expressing who you are, your long term vision. When your personal brand resonates with you and your values, you attract people in your tribe, in your community, in your inner circle, whom you connect with, who you vibe with. This is how you build your tribe. People will not gravitate towards you if you don't put yourself out there. Of course you'll have your small circle within your group or your office or your community, but we're talking about larger we're talking about leverage. We're talking about social media, about free access to the world, and you can use that and the Internet, social media. That gives you the advantage to build your personal brand. In the long run, a personal brand can help you sell a product or course or service or software or distinguish your reputation in the industry. Like...

I said, the work you put into your personal brand can also compound. So it's a long term play. But after you do it for a while, people will reach out to you, knowing you're an expert in a certain area. You may receive request for speaking engagements, for podcast, you may launch a product of your own and you could have an audience of people who trust you, who you can just sell to day one. So if these are all things that sound great to you, then it is what you have to think about when you're starting a personal brand. Step one, start with a story. Stories drive our world, they evoke feelings, they evoke emotion, they take people to a place, they help people associate themselves with you, with your struggle, with your story, with who you are. How did you get to where you are today? What's the why behind your work? Tell US story, people will resonate with it. So you need to know, and this is not making up a story, don't get it twisted. This is just figuring out how to tell a story of who you are in a compelling way that captures people's attention, because if you just go to...

...somebody off the street and you just ask them what they've done over their life, there's a good chance that if they just read you that monolog it would be super boring because they haven't figured out how to highlight the parts that should be highlighted, how to speak to the certain things that drive emotion, that pull out our heart strings, that resonate with us, that we can empathize and sympathize with. That's telling a story. It's not making stuff up, it's telling who you are. Better it's that's actually properly communicating who you are in a way that invokes emotion in others and properly communicates with others. So that's number one. You have to have your story. Think of your story, think of the points, think of your life, think about what you've done, and that's what you should have. A personal story and origin story. I like to call it that. It's called whatever you want, but I mean have that origin story, have that story after that that you want to have a brand promise. A brand promise is something that a business would normally do, but it's something that you're going to do with your personal brand as well. So what does it brand promise? A brand promise is a statement that communicates what followers can expect from you whenever they interact with your brand...

...or your company. It can turn into a tagline on social media, regardless of the business you start or the products you launch. What is the brand promise that will tie those things together. Aka, what do you want to be known for? What is the thing that people think about the second they hear your name? And that's your brand promise and that's what they're going to show up to get from you. And you got to deliver against that brand promise again and again and again. But have that brand promise. Don't try and be master of every don't try and be, you know, Jack of all trades, doing everything, because that is not what resonates with an audience. It's you being known for a thing. Even if you're great at many things, you have to be known for a thing. Third step in a personal brand is research. It may sound a little bit unusual, but doing research will help you get crystal clear on who your brand is for, as well as the brands in your industry. They follow, so other people that have their own personal brands. Look into them. What do they speak about? What is their story? What is their brand promised? Understand who the people are in your industry that you want to tap into the audience of.

Get that. So you want to find people that are already doing the thing that you want to do. Maybe they've been doing it a little bit longer and you want to figure out how they've figured out how to do it so that you can learn and take those lessons and then make sure that what you do, but you speak about, what you post about, what you talk about, those things resonate with the audience that you want to tap into and is already people doing it. So just learn people that have already been doing it. Who Do you want to impact? Who Do you want to receive your message? which brands in your industry does your audience follow? What words, what phrases you're actually going to be using? Ask People to list traits about you that stand out to them. This is also part of the research process, interviewing people. Maybe it maybe it's your openness, your attitude, your introversion or extra version, it doesn't matter. You can use all of these things to your advantage in your brand personality. You just have to understand what these items are, and this is actually what I just listed off the WHO do you want to impact? Who Do you want to receive your message? which brands in your industry does your audience follow? What words, are...

...phrases will you use? And then interview people to understand your own personal personality traits. Write those things down, and that's what you should literally write down and be firm on and be clear on before you start building your brand. Be Systematic about it. Put in the work before you start to that you're not floundering later on and not knowing what you stand for and what you want to speak about, and you just want to be clear on this from day one. So I recommend you do it before you start posting stuff. Or if you've been trying to build a brand for a while and you're just listening to this now, that's cool. Start itemizing these things as soon as you can after you do your research. You want to build an online presence. This is obviously common sense, but you know common senses in common. So you want to start putting stuff out there. You want to get started on building digital platforms that people so that people stumble upon you online, but you want to optimize those platforms with interesting information that ties into the research you've done, the brand promise you wanted to deliver and the story that you speak about, so that when people stumble upon you online, they can learn more about...

...you, but they know what they're getting themselves into so they can convert into a follower, into a tribe member, into a community member and to somebody who likes who you are and what you speak about. A couple things that you should be doing. You should be building a website. Website is your digital storefront that tells people about what you offer. Can also be a great place to archive blog content, to write, to host podcast etc. So have a website. Social Media, so this is, of course, where you're going to be posting all of your content. You can reach your existing audience, expand your audience. You can take one of your social media platforms audience and you can try and cross pollenate your other social media platforms so that you take your twitter audience and you try and bring them over to instagram and your instagram over to Youtube and so on and so forth. So you're always trying to grow all of your social platforms with net new followers as well as with existing followers. You want to have email, so sending newsletters into somebody's Inbox, your followers inbox, can build personal, intimate relationships. Have some...

...sort of newsletter cadence. It doesn't have to be every day. Probably difficult for most people to do it every day, but at least do it, for example, once a week or bi weekly. And then, of course, small details. So you want to optimize your website, your social media, your say that you're on your email, use a headshot and graphics that convey your brand personality and keep that personality and everything, including your email signature. So I, for example, have one head shot across all of my social. I use the same handle across all of my social on my website, the style that I use in my email and on my social. It all matches up. So whenever they see my head shot on one social they'll think of me, which ever social media platform that is. I have something that is brandon style to me. And then the last point, which is something I touched on right out the gate, is to think long term. Thinking long term helps you get crystal clear on where you want to take your brand. What's the purpose behind your brand? How can you build your personal brand to help you in the long term? In what way is it align...

...with your goals? So this is just long term planning out Benf for the long game. It's going to take a while, but no matter when you start, it will always benefit you as long as you don't quit on it. So build a brand, have a personal brand. Think long term. Think what can I do with my brand until I die? And doesn't matter if you change it and iterating and change it up and switch it up a little bit, that's fine, but still have that long term vision in place. Through creating this recognition, branding can be like the elevator that takes you to any goal you want. You want to put yourself out there, you want to be you be authentic. Don't trap yourself in a box. Just be who you are in real life on the Internet and then Dash a little sprinkle of your subject matter expertise and that's a great way to start a personal brand. And then, if you want to get a little bit more systematic about it, then you can follow, you know, these five steps to actually do it properly. But at the end of the day, the most important thing is is a constantly show up online and be you and if you...

...can do that for a long period of time, v Whallah. You have created a personal brand that resonates with some people. There's billions of people on this planet. Whoever you are is going to resonate with a significant amount of them. They just have to find you. So start today. anyways, that's it for today. Remember any business question to have. Don't worry, I got you. This has been another ten minute MBA. Have a great night. I will see you tomorrow.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (50)