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How to Use TWITTER For Business

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The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.

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Welcome to the ten minute MBA. I'm your host, Scott Dclary. On the ten minute MBA, I give you actionable tip, strategies, insights tools that you can use to start, scale, grow or x Your Business. Today I am going to be teaching you the best practices for optimizing your twitter profile so you can attract more followers, so you can create meaningful content and you can convert more leads. Now, I just created a full course on how to run effective ad campaigns on twitter, so make sure that you go check out the link in the description of this video and you're going to see exactly how to build out a twitter advertising campaign from start to finish. But for now, let's just talk about some best practices for business twitter. Now let's speak about some general best practices for twitter. This is definitely geared for businesses. However, these best practices are also for individuals that are trying to...

...perhaps build out their own personal profile. So first we have to optimize our twitter account. That's a number one thing that we have to pay attended to optimizing our twitter account. What are the components that we can optimize? We can optimize the header image, we can optimize the profile picture and we can optimize the little bit of text that we see at the top of our profile. So remember, when somebody comes to your twitter camp, your twitter page, excuse me, there has to be an objective. You want them to accomplish something. What is that thing? Well, it could be to follow you, it could be to click a link, it could be to learn more about who you are and what you do. But there should be some sort of objective. If it's a brand, it's probably to go to your brand website, to go purchase your product. But there should be subjective and that should be clear and that should be what your entire profile is asking the viewer or the audience member that comes onto your profile, that finds your profile. That's should be clear what you're asking them to do. That can be,...

...for example, your call to action, your CTA, if you're not, if you're not familiar with that marketing term, it's really just what are you asking the person who is viewing your twitter profile to do? So what does that actually mean? Well, that means that when you set up your header profile, when you set up your copy, in the little amount of text you have at the top your twitter profile, it should be clearly highlighting the the representation of your brand or yourself that you want to do. You want to relate to the person who stopping on your profile. So header image. There's a variety of different things you can put in your header image. If it's a brand, it probably should be something simple that, in one header image, describes or shows what your brand is best known for. If you're an individual trying to build that your personal profile, I would suggest that you also have a header image that reflects what you want to be known for. So, if you are a brand that sells cookies, I would suggest having a nice, simple header that showcases a cookie. You don't need a...

...lot of text in your header. You can have some, but remember too much text can be distracting. So if you do have text in your header, make sure that it is going to align with your call to action or the desired action that you want somebody to take when they land on your twitter profile. If you don't have a desired call to action, I would just suggest finding an image that's clean, high definition and it's just emblematic of what you do as a business. Same if you're a person, for example, if you're a public speaker, I would show a picture of you talking on stage. If you are programmer, a developer, I would show you, perhaps, you know, sitting in front of a computer. So that this is it sounds Corny, but you really want to drive home a point of who you are and what you do. You want to be known for a thing. This is very important, and especially if you're an individual and you're trying to build your own personal brand or your own personal profile. Your header photo should be symbolic of who you are as individual, very much like the...

...header photo for a business should be symbolic of what the business is. Now, after you don your header photo, then you can go to your profile photos. Your profile photo would be where, if it's a personal profile or personal twitter account, that's a picture of somebody's head. If it's a brand twitter account, just us the picture of the logo. Very clean, simple. You don't want to jam a ton of stuff in here. Brand logo for sure, personal profile ahead, you want it. You want it nice, simple. You don't need to make it too fancy. You want it clear. So you want the face well lit up. You probably just want to include the face as the profile picture. You don't need to put a full body shot even getting too much of the chest or the torso can be a little bit distracted because, remember, that's a small picture, and if somebody seeing that on a cell phone, for example, because not everybody sees twitter on desktop, in fact that probably most of the traffic will be coming from mobile, you want to make sure that they can see who you are. So very simple, clean, well lit face shot for personal logo for...

...brand. Now we have to optimize your bio, or your bio is a short bit of text you can include at the top of your profile. Again, this is telling the world what you do. You can put some of your accolades. If you're a brand, you definitely just want to focus on what you do. So, for example, if you're again I'll go back to the cooking an Algy, if you're creating cookies, you want to say something along the lines of, you know, just off the top of my head, homemade, homemade, delicious cookies, better than what your gramma can make, or something along those lines. It isn't perfect, but you get the point. You're just trying to describe in a sentence or two, exactly what you do as a brand. You can also, for example, if you're a brand, it solves problem. So you are delivering a solution that solves somebody's problem. Perhaps your for example, a company, a software company that does that. Helps you with copywriting for outbound email. You can say something along the lines of helping sales reps seem more authentic with every single email...

...they send to their customers. Or perhaps something on the lines of making sales human again, creating human sounding emails that connects sales reps with prospects, something along the lines very shit like, very simple. Sure it's a saint sweet to the point, and it in one sentence. You'll describe exactly what your brand does. If you're a person, for example, you should also make it very short. To Stink. You can include a couple accolates. You know, you can, sort of. You can be proud of what you do, but the best titles are the best, the best bios that I've seen literally just describe what the person does. If this is a big this is a this is a little bit more important if you're selling something or if you are a representative of an organization, for example, if you're a financial financial advisor, you may say something like helping you navigate a complicated financial world,...

...something very simple, to the point and it clearly articulates exactly what you do, and then you can rag a little bit too. Published in Forbes, helped over a thousand individuals retire, something that really just solidifies who you are as a professional and as an individual. Don't be afraid to add a little bit of humor into it, be light with it. Definitely. Yes, like I mentioned, Brag a little bit. If you have accolades, throw those in there and if you have other accounts you're associated with, if you're a brand and you're associated with another brand, make sure that you can tag them. If you have a personal profile and you're trying to build your brand and you work for an incredible company, you can tag them. If you are a founder or you're a sidehouse, like you're a side Hustler, you're an entrepreneur and you're associated with a brand, make sure you tag them. So you just want to make sure that that bio clearly articulates exactly what you do, so then when somebody hits your profile they know exactly why they should follow you. And now that you've optimized your profile, let's just speak...

...about just best practices for actually tweeting, and this is not advertising, this is not paid tweets, this is just regular best practices. So make sure, like all social platforms, make sure that you actually tweet during optimal hours for your time zone. There's a lot of websites. If you Google best times for tweeting, it's usually you know it's going to be between, say, ten am and you know four PM local time zone. If that's where the minority of your of your audiences, just pay attention to those and look for the best days that will give you the best amount of organic reach. Also make sure that you include, if you can, other types of content. So pure text tweets do well, but if you can't, every once in a while include images, include some humor and your content, include some video in your content. Make sure that you just have a wide range of...

...shareable content because, remember, the average lifespan of a tweet is very short. It's a couple of seconds to a couple of minutes at most. So you have to find content that gets people to stop scrolling and makes them want to share. So, even if a lot of your content is text content, if you have a really interesting video or if you have a picture or something, put it out there see how it does and, as always, every type of content you want to Ab test if you're wondering about what type of content to put out, like any social media platform, that's again it's this rule is universal. The content you should put out on any social media platform, and twitter is no different, is content that is answering questions of the target audience that you want to communicate with. If you do a Google Keyword search and you find out the most commonly asked questions, will take it...

...back to that financial advisor example before that we discussed. If you Google Keyword search common questions or search queries that a financial advisor or somebody looking for a financial advisor would look up, answer those questions and that's your content. It's the same type of content when you're trying to create content for website and you're trying to drive more traffic to your website, what do you do? All you have to do is you just have to answer the questions of the people that you want to tap into. If you're answering their questions, your content will resonate with them and those people will follow you. Now, again, this isn't a business context. So I'm I'm telling you this because there's probably some sort of business end goal or business objective that you're trying to achieve by using twitter. If you have a personal brand, it's no different. You still have a target audience that you want to tap into, you still have a story you want to tell to the world. You have experience, you have a certain niche, you have a certain expertise that would resonate with a...

...certain group over another group. So always answer questions that you think and perhaps after a little bit of research, like I mentioned Google Keyword searches. There's a few others that you can use, but always answer questions that you think people who you want to connect with will want the answer to. And when you do that, when you when that's your core content strategy, answering questions. It seems simple, but it really is. That content will already be better than most be to be content out there and it will attract the right audience and they will be looking at you. And also, I guess my last point for properly using twitter again in the be to be context or just for a personal brand, is it's a social media platform. It's social you're not supposed to just be somebody who is shouting things out into the world, only tweeting and never interacting. So the best strategy for twitter? Of course you have a content strategy. You've optimized your profile, you're AB testing different...

...types of posts, you're including some different types of media. You have images, you have video, you're doing pure text posts, but also you're interacting with people who are in that industry, who are the type of audience that you want to do business with. You can be interacting with people who are following your competitors, you can be interacting with people who you know are stakeholders or decision makers in a certain industry that you operate in. And by interacting I mean providing. You can be retweeting their their tweets, you can be liking their tweets, but, most importantly, you're providing value all the time. And how does that actually manifest when you're interacting with other individuals? Well, you're commenting on your tweets and you're providing value based on what they're tweeting out, so that they see that it's not just you putting stuff into the world and expecting them to come to you. You're also providing value for their account, and that's going to really, really it well with them. It's going to resonate with them, and that's if you start doing this, if you start putting up great content and then you also start interacting with peers in...

...your industry, you're going to have a very, very strong twitter presence and you're also going to bring some of those peers that you're interacting with on their profile. They're going to look at your profile and they're going to start following you and you're going to be building your audience that way as well. In conclusion, twitter is not very complicated, the very simple platform, but most people don't get it right. Most people just don't understand the concept of twitter. The rules that we spoke about that are best practices for twitter are just best practices for social media, for be to be, for business social media, but they're also best practices for personal social media. So follow these best practices. Optimize your profile, optimize your content, a B test, be relevant, answer questions, engage and you will already be ahead of most business twitter brands and also most personal twitter brands. anyways, that's it for today. I hope you found some value in those tips. Remember whatever business questions...

...you have, don't worry, I got you this has been another ten minute. Mba, have a great day. I'll see you tomorrow.

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