5 Tips That Will Help You With VIDEO MARKETING (Part 2)


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Welcome to the ten minute MBA. I'm your host, Scott D clary. On the ten minute Mba I give you tools, tips, strategies insight so you can use to start, scale, grow or x x Your Business. This is a second half of episode I put together, so if you are tuning in today, make sure to rewind check out yesterday's episode, because we're talking about video marketing, and video marketing is something that I'm very passionate about. It's near and near to my heart and I firmly believe that any business that wants to be relevant to their customers has to figure out how to not only produce a ton of content and become a media company, but also engage in some sort of video marketing. So I put together ten tips that will help you start and be effective at video marketing. Tips one through five were dropped yesterday, so if you want to start this episode off right, go to the podcast that I dropped yesterday. Listen to those tips at ten minute MBA DOT Scott declarycom. That would have been Tuesday, Monday August twenty three. Today's Tuesday August twenty four. Listen to tips on unwo three, four five, and then you can tune in today and listen to the next five tips, and I really just split it up because I always talk too much and, to be honest, I think even yesterday's Podcast, even though it supposed to be ten minutes, was something like fifteen minutes. So it's it's better if I split it up and then you have to take it all in at once. So today let's jump into tips five, or rather you know, six through ten, because I want you to be set up for success whenever you try and put out video content. Quick Primer or just rehashing on what Discutt we discussed yesterday. So of course video is highly important. That's how you build trust and you build an actual relationship with your customers before they purchase your product or service. You can build it virtually, you can build it online, and video adds an extra Genese Qui, an extra element of trust, a nextra component that just writing copy or just putting out a social... or an image cannot get you. So videos incredibly important. And the first five tips, let me read through them quickly. Pick your platform. Number two tip was to start simple, don't overcomplicate it. Number three tip was to deliver a value, be authentic, fourth tip was to work off a script that allows you to organize your thoughts, and fifth tip was to always focus on the viewer and draw them in and grab their attention. So let's jump right into tip number six. So experimenting with different types of videos, testing. This is classic marketing. So if you are a marketer, this shouldn't seem that new to you. This shouldn't be that surprising that you have to experiment and you have to test for optimal results. So one of the great things about video marketing is that there are so many different formats to work with. For example, you can put together how to videos and how to videos you show your audience how to do a particular task or solve a particular problem. For example, you could show them how to perform a specific exercise or how to use an online tool. Google just drop to report that ninety three percent of millennials use youtube to learn how to do things. So how to videos are a great way to demonstrate your expertise in a particular area and help your audience solve common problems that they encounter. So you are always adding value, you're always helping, you're always teaching and you can be entertaining at the same time, but always add value, and you can do that with the how to video. These types of videos tend to also generate a fair amount of comments and questions because they want to interact and learn more about what you're doing. Another type of video you could test that would be expert interviews. Expert interviews I podcast a lot where I'm interviewing experts in their field. They involve you talking to someone who is an expert. You ask the same questions that are relevant to your audience. You ask questions that somebody who potentially could be buying your product or service would be interested interested in having answered. So by talking to thought leaders and experts, you're establishing trust between you and your viewers. You're demonstrating that you're connected to individuals that can help them overcome that problem, their problems, and it's just really interesting content because it's...

...not only helpful and educational, but it's also bringing in a variety of different thoughts and views and opinions and insights and learnings and teachings, so that they're not just relying on your particular advice, they're relying on advice from experts in the field, and this also helps establish a little bit of a name for yourself, if you don't already have a name, of course, if you are, for example, as some guru in your field. You know if you're the Tony Robbins of self help or if you're the Marc robears of inbound sales, or if you're the great card own of real estate or the Gary Van Er Chuck of Social Media Or the Warren Buffet of investing, and people are going to care about your opinion, but they want people may not care about your opinion. That's that's the hard pill you got US wallow. So if you bring an experts, they you can bring an experts that do have some clout or some social proof and you can unpack their teachings and insights so that not everything has to come from you and you're still offering a ton of value to your audience. Now the type of video would be demo videos, and demo videos you show your audience an example of how your products work. So, for example, is say you sell an online course, you could record a video and where you're walking your audience through each module of the course, explaining what they'll learn, then providing a little bit of context or if you're selling a software, you could be running a demo on your software. These types of videos are effective for overcoming purchasing objections and showing all the things your product can do. I wouldn't jump into these videos day one because you still have to establish authority and trust and communicate value, but after you have somebody, perhaps maybe a little bit later on in the sales finel, then you could use these videos to help close the deal. Event Videos. If Your Business is hosting some sort of event, videos are a great way to promote it. You could record short videos and tell viewers exactly why you're excited about the event, what will happen there, why people should come. These types of videos encourage your audience to attend your event, and it's promoting your brand at the same time. Of course, you're always focusing on the value right, always the value. Another type of video could be an explainer video. Explainer videos are ways to help your customers better understand their own problems,... well as why you're the person to help them. So, and explainer video you can walk the viewers through a particular problem or a concept that they deal with or a pain point. Let, for example, let's say you're a fitness coach or a trainer. You can make a video about why many people deal with back pain and the exercises they can do to alleviate it. So by explaining things to your audience and a simple, clear and compelling way, you demonstrate your expertise. And I say that one more time. By explaining things to your audience and a simple, clear and compelling way, you demonstrate your expertise. You provide value, you educate, if you have authority, you show them that you both have the knowledge and the skill to solve their particular problem. Another type of video that works really well would be testimonials or case studies. So testimonials or case study videos are an excellent way to show your audience that you get real results of your customers and clients. These agin are a little bit more salesy, but they're still important to include when you're thinking about all the different types of video you can create. They show your audience that what you offer actually works. You can really solve problems and change their lives. And Easy Way to get it, to get great video testimonial ails and case studies is to simply interview your happy customers via skype or zoom. Ask some questions, like what were things like for work together? What problems were you struggling with? What solutions did you try that didn't work? What results did you see after we work together? What solution did we implement? What was your experience like? Another type of video could be live videos, if you really want to connect with your followers or your audience, and these videos you're interacting with your audience in real time, answering their questions, taking them behind the scenes or showing them what a normal day looks like for you. And if you're doing live videos, you're going to get a lot of engagements, you're going to get a lot of views, likes, comments, and then you can also have a true conversation with your audience, so they can ask questions, they can make comments and you can immediately respond to them. Remember, video, or the goals with video are to sell, but how to sell is to build trust, build authority, communicate, engage and, of course, overcome any any buying hurdles. But you can only do that once you have that level of trust built with your audience. Another type of video you could create would be a personalized video. But if... just want to send a potential customer a video after they've subscribed to a newsletter or downloaded a white paper or asked for a call, or after you meet them, send them a video saying thanks for spending some time. Just a simple video that communicates one on one with a potential customer. Again, it has its place in the sale cycle and sales funnel, but it's very impactful because not a lot of people do it. So when they see your based speaking to them in video format, even if it's only for thirty seconds to a minute, it is something that sticks out and it resonates with the customer. So, long story short, whatever videos you're trying to create and whatever purpose they have, at whatever stage of the customer journey and wherever you're going to position these videos, try different types of videos. See what works, see what doesn't, see what type of messaging works, see what type of format work, see what type of social platform works if you haven't figured out where you want to post your videos. The more you mix things up, the more interested your audience will be in your content, and it will also serve to give you data points and validate whether or not the content you're creating, the videos you're creating our resonant, resonating and if they're working with your audience and if they're ultimately delivering the results that you want deliver, which is more exposure or engagement. More leads more revenue. Another tip for videos would be to repurpose or content. So many people struggle with what to talk about on video. They have no problem creating a script once they get an idea, but struggle to come up with good ideas in the first place. So if you're struggling to come up with subjects for your videos, consider repurposing other content you've already created. So almost any type of content can be repurposed into a video. Blog posts, presentations, emails, ebooks, podcasts, for example, let's say you wrote a blog post that went over well with your audience. You can easily turn that content from your post into talking points for your video, or you can make separate videos based on each individual point. You can use the same approach with chapters from an Ebook, points you've made in the PODCAST, etc. And if you're worried about saying the same thing more than once, don't be, because the reality is the different segments...

...of your audience prefer to consume your content on different platforms, and also the reality is that so many people don't consume a hundred percent of the content. They're just so inundated with stuff that they're seeing on social and their inbox all day, every day, that even if you do say something twice, it just means it's probably going to stick a little bit more. If you listen to every podcast from a certain person, you will start to hear themes that come back again and again, almost a top tracks of a person. They keep saying it because that's what they know and that's what they truly believe it and that's what they want to speak about. It doesn't mean that it's not valid and it doesn't mean that people won't appreciate you doubling down or reinforcing or discussing something more than once. In most cases that same person won't consume it once more than once rather and at worst case scenario, it just means we'll have a better understanding for what you're speaking about. Next tip is to use attractive thumbnails titles, captions, all the incillary stuff that drives people to watch your video. Practical tip. It can have huge results. So thumbnails if you're putting video on Youtube, but thumbnails a picture that people see before they click on your video and start watching it. If you use attractive, captivating thumbnails, your readers are much more likely to click on your videos and watch the up what makes for a good thumbnail? Ideally, it should contain an interesting picture that stands out. Don't use black and white, don't put up, don't put too much text. You something that really POPs and grabs people's attention. Text overlaying the picture that will draw people in. Anything that quickly describes, as simply describes with the video is all about and immediately capture somebody's attention. Remember, you're competing for people's attention with all the other video creators and content creators out there. If you are having trouble creating great thumbnails for your videos, use CANVA. CANVA is super simple to use. You can use some preset templates. I actually am sponsored for them on my podcast, funny enough, but it has nothing to do with my recommendation for what I'm dropping in this podcast, because I've been using canva far before they sponsored my... and they are by far one of the simplest easiest to use graphic design tools. Again, tons of templates there or if you don't want to use a template, there's just great tools that allow you to create thumbnails very easily. Also, you want to focus on the title. So the title is the text that sits just below the video. When people see it on their news feed or on some social channels, it could be above the video. If you're on facebook, for example, Youtube it's below, instagram is below facebook, linkedin it would be above. But the point is you want to cause the you want the title to cause people to snap to attention when they see it. You want your title to stand out as people scroll through their feet. And how do you know if your title is any good? There's actually another tool for that, so you can use the the host schedule headline analyzer. It analyze your title word by word and then gives very specific suggestions for how you can improve it. It will tell you what type of words to add to make it more interesting and more likely to attract people. And lastly, captions. So, finally, it's a good idea to add captain to your video. And why, you may ask? Well, Youtube does it automatically, but if you're not on youtube and you're on a platform that does support captions, a lot of them. Do actually add them automatically now, but if it doesn't, a lot of people watch video without the sound turned on. This is very prevalent on facebook on Instagram, where your videos automatically play when you hover over them. If you don't have captions, many people won't stick around to watch them because they don't want to turn their audio on there and there are several ways to easily add caption to your video. Plat like Youtube. I said, it automatically creates captions for your video. You can also use something like rev or otter dot ai to create transcriptions at your video that upload them to the platform. I USE OTTER DOT AI, not sponsored by them, but it's a very simple, easy to use tool. Rev is a little bit more expensive but it's a little bit more accurate because I think somebody actually does the transcriptions by hand, versus Otter Dot Ai, which is ai. It is. If you are going to be a video creator, I highly suggest you start to think about how you're going to create transcriptions and then upload them to improve the likelihood that someone's actually going to stick around and watch your video, because it's enough work to create the video.

You don't want people to just scroll past it another thing of so actually, so that's that's best practices rather, for how to draw people to watch your video. Next tip would be to use call to actions in your video to achieve a commercial objective or desired result. So at some point every video should include a call to action. You will have heard these call to actions before if you've ever watched video, if you have watched a youtube video on a youtube channel. To Call to action could be like subscribe, hit that notification bell so that you see whenever I drop a new video. But a call to action could also be do you agree with this idea? Do you have any other tips that you'd recommend people try out? You can put a call to action in your video and ask people to drop a comment below, provide some insights, some feedback, potentially even drop comments suggesting new video topics that you should cover in the future, so that you have an idea of what type of content your audience likes. But basically it's asking your audience to do something during or after they watch a video. The more engaged your audience has, the more of views your videos will get, and as your videos rack of views, they'll be shown to more people, which will increase your audience and so on. It's a beautiful cycle. So have a call to action and to really get your audience to take action, you need to ask them to do it. So what sorts of things should you ask your audience to do? Again, think of types of engagement that you'd want. So, yes, you want them to watch your video, but you also want them to follow you or subscribe to your channel or drop a comment. A simple way to accomplish this, again, it's just to ask. You don't have to make it long and drawn out. Just quickly ask them to like, subscribe leave a comment. That's a common practice on Youtube. This is how many big channels build their audience and increase views on their videos. And if you're wondering where you should put this call to action, while, you can put it right at the beginning, so gets people's attention. However, on a psychological level, doesn't make much sense because they haven't really enjoyed the content yet, so they're not really likely to action that ask because you haven't...

...really given the people any reason to like, subscribe or comment. So I always suggest you put your call to action in the middle or at the end. This way, people see how valuable your videos are and are more likely to want to engage with them. The want to subscribe to your channel or comment on your video. Once they watch it, you prove how good you are. Then you ask people to take action. And my last tip for video creators and video marketers is to collaborate with others. This is one of the best ways to grow your audience. Collaboration allows you to accomplish several things at once. So collaboration allows you to reach a new audience because when you collaborate, you share audiences. You introduce the one that you collaborate with to your audience and they introduce you to their audience. They post a content on their social media accounts and so do you, and vice versa. You know, so in a sense you're sharing the stage with that person, which opens up many opportunities because you're tapping into each other's audiences, and also you establish yourself as a leader in the field. Those who watch the interview or the collaboration see that you're connected to in cluential people. You demonstrate that people want to work with you, which then creates trust with your audience. You get connected to other influential people. When you collaborate with somebody, you also get access to their audience, their contacts. You can ask them to recommend other people that you should collaborate with. They can connect with you. They can connect you with those people, which is really one of the most difficult things when you're trying to actually find influential, notable people to collaborate with. And, of course, if somebody makes a recommendation that you should work together, people are much more likely to work with you if you have a shared contact already. So these are just some points as to why you should collaborate. Trying to figure out what type of content would make sense to collaborate on, there's a few different options. You can do a joint Webinar to do expert interview, you can do an in person event, you can review review each other's products. These are some of the easy ways to collaborate. Really anything you can think through with that person and if it benefits both you, then you know go into it and get it done. The only requirement is that the video always brings authentic value to both your and their audience. This means that you should only collaborate you with people that you trust and value. You don't want to begin a collaboration only to discover part way through that they're not...

...a good fit for your audience or they're selling some bogus product. So focus on collaborating with those who offer something truly unique to your audience. anyways, these have been the backfive tips for video marketing video creation. We've covered a lot of ground over these two podcasts, these two sessions. So just to Rehab as quickly, pick your platform. Starts Simple. The liver value, create a simple script, draw the viewer in, experiment with different types of video or purpose or content. Use attractive thumbnails titles, captions, use call the actions and collaborate with others. When it comes to video marketing, be patient. Unless you create a viral video, you're not going to see explosive growth. But if you keep at it and you deliver value and you deliver insight, you will grow. People will share your videos with others, which will lead to more exposure and ultimately culminate in the growth of your platform or your brand and your sales and your revenure. Whatever your KPI, your metric is, don't overthink video when it comes to video marketing. Many people experience prolysis by analysis, they feel intimidated because they don't know how to do everything right away. That is normal, and the reality is is that this that the smartphone and social media have made it incredibly easy to do video marketing. The barrier to getting started is so low. It is never been easier to get your message and brand in front of thousands of people. So don't wait around when it comes to video marketing. Your audience is waiting for you. Just go out there and get started. anyways. Remember whatever business problems you have, don't worry, I got you. This has been another ten minute MBA. Have a great night and I will see you tomorrow right and I will see you tomorrow right, and I will see you to.

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